Product structured data: what an AI agent needs to read

An AI agent does not judge your design. It reads text and structured data. The more precisely a product is described, the more likely it is recommended and the less likely it gets the price wrong.

The minimum on every product page

Product with a name, description and image,
Offer with a price (price), currency (priceCurrency) and availability (availability),
an identifier such as sku, gtin or mpn, so the product can be matched with other offers,
ratings (aggregateRating) only when the reviews are really on the page.

The most common mistakes

The structured price differs from the price the shopper sees. Availability says "in stock" forever. The currency is missing. The data is only added by a script, so an agent that does not run JavaScript never sees it. AgentOK compares all of these with the page itself.

How to verify

Paste a product address into Google's Rich Results Test, or run a deep check in AgentOK, which reads a sample of products, a category and the basket.

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